
For the Nike x Hibbett activation during Super Bowl LIX week in New Orleans, we brought live customization to fans and guests over the course of two days. Our four artists transformed 500 shoes and totes with custom designs created on-site, giving attendees a one-of-a-kind keepsake from one of the biggest events in sports. Browse the photos below to see the custom footwear, creative details and highlights from the activation.
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